For clinics, practices, and service businesses.

A better website. Without the hassle.

We design, build, and manage your website, so you can get back to running your business.

an autism therapy practice
An autism therapy homepage with English and Spanish headlines side by side, a start-intake action, and a calm therapy room.

Your website. Our responsibility.

  1. 01

    A website you’re proud of.

    A polished site that reflects your business and helps people choose you.

  2. 02

    Nothing to manage.

    Send us what changed. We handle the updates and technical upkeep.

  3. 03

    Built to be found.

    Clear content and structure help Google and AI assistants understand your business.

  4. 04

    A team that stays.

    We keep your site accurate, current, and useful as your business grows.

Examples

The kinds of sites we build.

These are concept sites, not completed client work. Each one shows how we’d help a different kind of business get found and make the next step obvious. Autism therapy is the one we go deepest on. A medspa, a dental practice, an HVAC company, and a direct care clinic each get their own shape.

Our focus ABA, speech, OT, behavioral health

Autism therapy

Sensory Calm

Families can figure out where to start, whether or not their child has a diagnosis yet. Insurance is explained in plain language, and starting intake feels like a simple next step. Everything works in English or Spanish.

Aesthetics Consults and treatments

Medspas

Calm Clinical

Someone curious about a treatment can learn what it involves before they walk in. When they’re ready, booking a consultation is easy.

Dental New patients

Dental Studio

Warm Editorial

New patients can book, call, or find the office without hunting for it. People without insurance can see their options right away.

Home services Emergency first

HVAC

Utility Bold

When the heat or air goes out, this site gets someone help fast. They can also check whether the company covers their area before they call.

Membership care Concierge, DPC, cash-pay PT

Direct care

Quiet Membership

Patients can compare a membership with a single cash-pay visit, then book whichever fits. They know what each option covers before they commit.

Full page

How we work

Design. Launch.
Care.

We design it, we build it, then we look after it for as long as you want us around. You never log into a thing.

We learn the business first.

What you do, who you serve, and why someone picks you over the practice two miles away. Then a brand direction, a page map, and a photography plan, all before a single line of the site gets built.

direction: type, color, photography
A medspa homepage: a full-bleed treatment room and a complimentary consult as the first step.

About

You should be thinking about your business.

We’ve seen it: a good business with a website that still lists someone who left two years ago. The owner cares, but something more urgent always comes up, and the website is the first thing to slip. We’ve inherited more than one site whose agency turned every post-launch update into another expensive surprise. We started Modern Thought so keeping your website running well is predictable, both in what it costs and who you can count on.

AI does a lot of the building and upkeep for us, but it doesn’t decide what goes on your site. You know your business better than anyone, and we figure out what belongs on each page. When something changes, you send us a note, and one of us checks the update before it reaches your site. There’s no account manager in the middle, so you deal with us directly. The name is pretty literal: the tools are modern, and the thinking is still ours.

Who it’s for

Owners with a company to run.

People who care how their site looks and would rather trust a team with it than spend their own evenings tinkering.

  • An autism therapy clinic, medspa, dental practice, HVAC company, or direct care practice
  • Cares how the site looks, and is tired of the current one
  • Would rather send someone a change than make it
  • Understands the value of real photography
  • Wants to be found by Google and by AI assistants

If that sounds like the place you run, we’d love to hear from you.

Pricing

One offer.
Two parts.

Launch builds the site. Care keeps it working. We sell them together, because handing someone a website and walking away is exactly how websites fall apart.

Phase one

Launch

$10k

one-time

Design, pages, integrations, go-live.

What’s included

  • A custom brand direction, not a theme catalog
  • Homepage and the pages that bring you work
  • Service pages that share one structure
  • Contact and intake forms
  • Booking linked or embedded from the tool you already use
  • Setup for Google and AI search
  • Domain, SSL, redirects, and launch day

Not included

  • Photography production, quoted separately
  • Ads or paid media
  • Rebuilding a portal or booking system

2–4 weeks once your content is in.

Phase two, ongoing

Care

$1,000

per month

Hosting, updates, monitoring, reporting.

What’s included

  • Hosting, SSL, and uptime monitoring
  • Content updates whenever you send them: hours, people, copy
  • A preview before anything goes live
  • A monthly note on traffic, inquiries, and what we shipped
  • Structured data kept current

Not included

  • Redesigns
  • New features for your category
  • After-hours emergency content, unless we’ve agreed to it

Month to month after launch. Cancel whenever.

Launch always comes with Care.

Let’s talk

First projects may be priced for case-study rights. If that’s you, say so.

FAQ

A few things you might be wondering.

What do I get?

A professionally designed website and a team to take care of it. We handle the design, build, launch, hosting, and ongoing updates, with clear content and structure built for Google and AI discovery.

Launch is $10,000. Ongoing Care is $1,000 per month.

How much of my time will this take?

We guide you through a few focused sessions to understand your business, shape the site, and review it together. You bring your expertise and feedback. We handle turning it into a website.

Do I need to write the content or provide photos?

We’ll agree upfront on what content you provide and what we help develop. You supply your business details, existing materials, and feedback to make sure everything is accurate.

Real photography makes a difference. We’ll help plan what’s needed; photography production is quoted separately.

How quickly can we launch?

Most sites launch in two to four weeks once the necessary content and assets are ready. We agree on responsibilities and a schedule upfront, so you know what we need from you and when.

Can you replace my existing website?

Yes. We review your existing pages, identify what needs to carry over, and plan redirects for addresses that change. You can keep your domain.

We take care to protect your existing search visibility during the move, though no website migration comes with a guarantee of unchanged rankings.

Is this a custom website or a template?

We start with established patterns for your industry, then tailor the design, content, and page structure to your business. That gives us a strong foundation without starting every project from zero.

Your site should feel like your business, with the information your customers need to choose you.

Can I edit the website myself?

We handle edits for you. There’s no CMS to learn or software to maintain. Send us what needs to change, review the preview, and we’ll publish it.

If making changes yourself is a priority, our service probably isn’t the right fit.

What’s included in monthly Care?

Hosting, monitoring, routine content updates, and ongoing upkeep. That includes changes to hours, staff, services, prices, and existing page copy, plus keeping structured business information current.

You also receive a monthly note covering traffic, inquiries, and what we shipped.

What costs extra?

Redesigns, new functionality, and work beyond routine content updates are scoped separately. Photography production and paid advertising aren’t included.

We explain any additional cost before starting the work.

How quickly will you make changes?

Routine updates are usually completed the same business day. Larger requests take longer, and we’ll give you a timeframe before starting.

After-hours content changes require a separate arrangement.

Will my site work with our booking or scheduling system?

We link to or embed the tools you already use wherever supported. We confirm compatibility during planning, so customers can reach the right booking, scheduling, or portal experience.

How do you help people find us through Google and AI?

We build clear, useful pages that explain your business, services, and location, supported by the technical structure search engines and AI assistants can read.

Then we keep that information current. This supports discovery, but we don’t promise rankings or inclusion in AI answers.

Who owns the website, and what happens if I cancel?

You own your website. If you cancel, we’ll hand over your site so you can host and manage it elsewhere. Any costs for transition assistance will be spelled out in your agreement before you commit.

Is there a long-term contract?

Launch and Care are sold together. After launch, Care is month to month, and you can cancel whenever you need to.

Do you work with healthcare businesses?

Yes. We plan public-facing websites to keep clinical information out of general inquiry forms and direct sensitive interactions to your existing systems.

Before building, we confirm the forms, integrations, and privacy requirements appropriate to your practice.

What kinds of businesses do you work with?

Our focus is clinics, practices, and service businesses. That includes autism therapy, medspas, dental practices, HVAC companies, and direct care providers.

If you’re unsure whether we’re a fit, tell us about your business.

Are the examples on this site real client projects?

They’re concept sites showing our approach to different businesses, rather than completed client engagements. Each demonstrates how we tailor design, content, and customer journeys to an industry.

Contact

Let’s talk about your website.

Tell us a little about your business and what you need. We’ll follow up with a few questions and a clear next step.

No drip sequence. A real reply from a person.